Email Templates
Prospecting
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Hi [first name],
Thank you for reaching out! I'd love an opportunity to work with your family.
The best way to move forward is to schedule a complimentary consultation, which you can do here: [link]
During the consultation, I'll learn more about [student] and we'll discuss how I can help.
If you have any questions or concerns in the meantime please don't hesitate to let me know. I'm looking forward to connecting soon!
[sign off]
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Hi [first name],
I very much enjoyed speaking with you [and names of partners/students, if applicable] just now! Thank you for taking the time.
[Student] sounds like a wonderful kid with a great head on [his/her] shoulders. I'd love an opportunity to help guide [him/her] through the college admissions process!
As discussed, I just sent over the contract via [Achieve/BoldSign]. If you did not receive it, please let me know.
Please don't hesitate to reach out if you have any questions or concerns. Looking forward to hopefully working together!
[sign off]
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Hi [First Name],
I just wanted to follow up on my email below. Did you have any questions or concerns after reviewing the contract?
[sign off]
Parent-Focused
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Hi [first name],
Thank you so much for signing the contract! The next step is to complete this onboarding form.
Once the form is submitted, you’ll see a scheduling link {student first name} can use to schedule our first meeting.
I’m happy to send this information to [student first name] if you’d like. I’ll just need their email address!
[sign off]
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Hi [first name],
Hope you're doing well! [Student] has done an awesome job putting together a balanced college list. You can see their application tracker through their Achieve portal.
If you would like to find a time to connect and discuss the college list or anything else, please schedule a meeting here: [scheduling link}.
Lastly, I wanted to send over a few notes as we enter application season:
Please remind [Student] to check their email frequently. Colleges use email as their primary way to communicate about missing materials, updates, invites to apply to special programs/scholarships, etc.
We'll be checking email and application portals regularly during meetings but it's important to check inboxes daily once applications are submitted.
Students can submit more than one housing deposit but only one enrollment deposit. Some colleges allow students to apply for housing without submitting an enrollment deposit. However, others do not - it's important to understand an enrollment deposit indicates that a student has committed to the school and the provided financial aid package (i.e. takes away the ability to appeal for more scholarships). While I generally don't walk students through the housing process, please let me know before submitting an enrollment deposit.
If you have any questions or concerns please don't hesitate to reach out.
[sign off],
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***send this if the auto-reminders from Achieve have been ignored***
Hi [first name],
I wanted to send a quick reminder that the last invoice for my work with [student] was due on [due date].
Here's the link for easy reference:
[Stripe checkout link]
If you have any questions or concerns please don't hesitate to let me know!
[sign off]
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***send this if the auto-reminders from Achieve & your first invoice reminder have been ignored***
Hi [first name],
I'm following up on my email below. Please note that if the invoice is not paid by [date], I will need to charge the [amount] late fee outlined in our contract.
[sign off]
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Hi [first name],
Hope you're doing well! [1-2 sentences of small talk about student].
Another year has flown by and it's time for me to send out my 202x-202x school year contracts. I just sent out [student name]'s [grade] contract. If you did not receive the email let me know. If you have any questions about the contracts or timeline please don't hesitate to reach out.
[Student] is such a great kid and I'm excited to hopefully see [him/her/them] through to the finish line!
[Sign off]
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Thank you for a fantastic school year! It's sincerely been such a pleasure working with you all.
When you have a moment, I'd love it if you could please complete this end-of-year survey: [ADD SURVEY LINK HERE]
It should only take a few minutes to fill out. It’s completely anonymous, but I may pull quotes to use as testimonials. I truly would appreciate any feedback you're able to offer, as it will allow me to find even better ways to support my families.
If you have any questions or concerns please don't hesitate to reach out. Hope everyone's having a wonderful summer!
Student-Focused
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***text the student & then copy the parent(s) on this email***
Hi [student],
Following up on my text, is now still a good time for our meeting?
If it is, I'll be on [Zoom or similar] until [15 minutes after meeting start time].
If you need to reschedule, please feel free to let me know. However, I would need to charge the [amount] cancellation fee outlined in our contract.
[sign off]
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Hi [Student],
I'm very excited to be working with you as you go through the college admissions process!
When you have a moment, please complete the below new client form: LINK
Once you submit the form, a link will appear that you can use to schedule our first meeting.
Please don't hesitate to let me know if you have any questions or concerns. Looking forward to getting started soon!
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Subject: New [Company Name] Portal
Body:
Hello!
I have exciting news: as of [date], [Company Name] will be using Achieve (https://student.achieveiec.com/) as our new client portal.
Achieve will help make our processes even more efficient and will be easier for students to use.
Students will receive emails with the activation instructions by the end of the day. They'll just need to click on the activation link in the email to create your password and then bookmark the URL.
All of the information from the old portal will already be available in Achieve. If you have any questions or concerns, please don't hesitate to let me know!